AI Insights · Timothy · July 2023
Top 5 Wellness Apps in the UK Q2 2023
Explore the performance of the top 5 wellness apps in the UK during Q2 2023, including trends in downloads, revenue, and active users.
During the second quarter of 2023, the top 5 wellness apps in the United Kingdom showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here's an overview of how these apps fared:
Calm experienced a steady decline in weekly downloads, starting from 20.1K at the end of March and dropping to around 10.4K by the end of June. Despite this, weekly revenue remained relatively stable, peaking at approximately $131.9K in early May and ending the quarter at $114.4K. The app maintained a strong base of active users, fluctuating between 181K and 206.7K throughout the quarter.
Headspace: Sleep & Meditation saw its weekly downloads fluctuate, peaking at 13.3K in the week of May 22 before dropping to 8.6K by the end of June. Weekly revenue for Headspace remained consistent, averaging around $114K to $126K. Active users saw a slight decline from 205.4K at the end of March to 160.4K by the end of June.
Reframe: Drink Less & Thrive had a notable spike in weekly downloads, particularly in early June, where it reached 5.8K. Weekly revenue also saw a peak of around $25.6K in early June. Active users displayed a steady increase, peaking at 27.4K in mid-June before slightly tapering off to 24.6K by the end of the quarter.
Sleep Cycle - Tracker & Sounds experienced a drop in weekly downloads, starting from 5.7K at the end of March and decreasing to around 3.9K by the end of June. Despite this, the app's weekly revenue remained relatively stable, averaging between $17.4K and $25.3K. The number of active users remained consistent, averaging around 190K to 207K throughout the quarter.
ShutEye®: Sleep Tracker, Sound showed significant fluctuations in weekly downloads, peaking at 15.6K in early May and dropping to 3.5K by the end of June. The app's weekly revenue followed a similar trend, peaking at $32.9K at the end of March and decreasing to around $12.4K by the end of June. Active users also varied, peaking at 28.1K in early May and declining to 17.3K by the end of June.
These insights are based on data from Sensor Tower, where you can find more detailed analytics on these and other wellness apps.
